The Asia Cricket Council held the first-ever Women’s Under-19 Asia Cup and needed a logo that reflected the energy, empowerment and unity of this milestone event.
These were the keywords with which I started ideating and sketching.
These were the keywords with which I started ideating and sketching.
Concept 1: With the /U/ of the U-19 forming a silhouette, catching a flaming ball that formed the /O/ of the Women’s- creating an icon nestled into the nomenclature of the logo itself.
Concept 2: A silhouette of a cricketer–Harmanpreet Kaur, the captain of the Indian women’s national team–and the nomenclature arranged to create a block that completes the logo by Gestalt’s principles. The cricketer in the silhouette has a stance that suggests they have just finished batting.
Concept 3: No icon, only typography, that seems to be rapidly projecting forward from a singular point. This was a more left-field approach since most cricket logos tend to have an icon and nomenclature.
The second concept was chosen, and I formalised it to create the final logo.
Exploratory sketches
A good logo has to work in black and white monochrome before adding colours. Once the black-and-white monochrome version was finalised, I created a colour palette. The logo for an event like this has a vast number of print and digital applications, including embroidery, so the colours had to be simple and compatible with these applications.
The colour system has a range of colours that play off of one another to create portions of vibrancy and darker parts in the logo.
The colour system has a range of colours that play off of one another to create portions of vibrancy and darker parts in the logo.
ACC Women’s Under 19 Asia Cup logo- monochrome and full colour